Sales Events Coordinator
Job Description V2026.01
The Sales Events Coordinator supports company revenue goals by coordinating Pop-up sales events as directed by the Sales Project Manager. This role is responsible for the coordination and task management of Offsite Sales Events to ensure that events are executed to brand and operational standards, ensuring premium customer experience and maximized sales. The Sales Events Coordinator upholds and embodies East Fork Pottery’s high standards for person-centered, tailor-fit customer service. Due to the hybrid nature of this role the Sales Events Coordinator will also supplement retail shifts in our Asheville store, and will work with the retail team to help meet and exceed monthly sales goals, while promoting the East Fork atmosphere.
Work with the Sales Project Manager to coordinate and oversee the execution of sales activations and operational support required for Pop-up Events. Including but not limited to:
Planning, scheduling and communicating with partnering vendors and venues
Coordinating freight logistics by managing pickup and delivery schedules and liaising with stakeholders to guarantee timely order fulfillment
Overseeing the management and training of temporary staffing on site during activations
Packing and unpacking offsite inventory
Ordering and shipping event supplies
Organizing and coordinating food and beverage, signage, flowers, etc.
Managing all aspects of sales flow during sale: POS, line/crowd management, inventory replenishment and assisting customers on the sales floor
General organization, cleanliness and upkeep of storefronts and storage areas
Travel to assigned Pop-up events and oversee the coordination of team travel as approved by the Sales Project Manager
Ensure all Pop-up customer experiences are aligned with the East Fork brand message and quality standards of operations
Relay inventory, supply, staffing, customer needs to the Sales Project Manager in a timely manner
Stay within approved Opex budget for department
Forecast and submit estimated travel budgets and manage expense account
Maintain communications and coordination with Marketing team and assist with email/social media and design/print tasks as needed for Pop-up Events
Maintain Offsites Clickup Board and Calendars to ensure all stakeholders are aligned
Pull sales reporting and inventory management through Shopify and Acumatica and being able to provide valuable feedback to stakeholders on location performance
Decipher data and collaborate with Sales Project Manager on future planning and forecasting of potential destinations and revenue
Be able to speak knowledgeably about every product we carry in our store
Demonstrate selling and product knowledge strategies to determine the customer's needs and offer suggestions or alternatives
Have a good working knowledge of the technical aspects of our operation as it applies to customer inquiries
Follow all company policies and procedures
Sales Project Manager
3080 - Offsite, 3020 - Asheville
Regional Store Team, Operations, CX, Fulfillment, Marketing
none
Your first review will be 90 days after your start date, then a six-month check-in and a development review annually for the duration of your employment. During each review, your performance and ability to achieve the following metrics will be evaluated.
On-time event management aligned with EF’s brand standards of customer satisfaction, visual display, operational excellence, equity, inclusion and safety adherence
All travel and budget policies are adhered to
Customer engagement, service and day-of event execution
Inventory accuracy within the Offsite warehouse
Register activities are completed accurately and drawer balances
Knowledgeable about company product, selling strategies, and applicable technical aspects
40 hours, Monday through Sunday
(Due to the nature of this position, this role is expected to work weekends and evenings as required to support sales events and activations)
This position is full-time, exempt
This is a hybrid role that will work remote, in office in Asheville, NC and in store in Asheville, NC
East Fork shall pay you $55,000-$58,000 annually at Grade 2 depending on experience
2-3 years sales, marketing or event planning experience
Must be at least 25 years of age
Proficient with Shopify, Acumatica and Clickup (or similar POS, WMS and PM software)
Proficiency with Google Workspace
Exceptional written and verbal communication skills
Organizational and problem solving skills with attention to detail and ability to multitask
Must be willing to travel up to 60% of the time
Must have a valid driver’s license (for car rentals as needed)
Ability to respect and communicate across lines of cultural differences
Ability to address conflict by assuming positive intent and seeking to understand
Ability to embrace a mistake w/ out fault
A commitment to center the active process of self awareness
Some physical demands required of this position which include:
Ability to travel via car, airplane and public transportation (must be able to drive)
Lifting up to 50 lbs
Moving merchandise and equipment
Standing for extended periods in a 6-8 hours shift
Climbing step stools and ladders as needed
Ability to adhere to all safety protocols
East Fork is located in Asheville, NC and Brooklyn, NY. At our heart we are makers: we produce every piece of ceramics we sell and source other objects for the home from near and far to offer a meaningful, beautiful, and personal collection of useful objects for the home.
Paid Time Off (PTO)
Paid Holidays
Sick Leave
Bereavement Leave
Paid Medical Leave
Employee Assistance Network
Court Activity Leave
Employee Discount
Employer funded $10k group life insurance plan
Employer Subsidized Health Insurance Plans
Voluntary Vision & Dental Plans
Employer matched 401(k)
Craft: Craft is not the things we make, it’s the way we make them. It’s the spirit in which we approach our work, to make it nice, to aspire to mastery, and it demonstrates our care about the person who will use the product of our work and how our work impacts their life.
Generosity: We work towards a model of shared prosperity, setting a bigger, more inclusive, more equitable table for everyone we meet - from our employees to the communities in which we live.
Consideration: We approach each other with focus, clarity, and kindness. We think deeply about the outcome and impacts of our actions, on our organization, the individuals within it, our customers, our environment, and our community.
Curiosity: We stay in our beginner's mind, humble, aware of how much we do not know, striving earnestly and open-heartedly towards our shared success.
At East Fork, we’re committed to building a workplace where everyone feels seen, heard, and valued. We believe that a diverse team—with varied backgrounds, perspectives, and lived experiences—makes us a stronger, more creative, and more resilient company.
We recognize the ways systemic inequities have shaped our society and our industry. We're committed to doing the ongoing work of understanding those dynamics and creating a culture that actively fosters equity and belonging.
We strive to create an environment where all people can show up fully—as themselves—and contribute to something meaningful. We believe excellence comes not from sameness, but from the richness of our differences. This work is never finished, and we welcome every team member to join us in building a more inclusive East Fork.