Produce & Floral Senior Director

Green Bay Support Office

Full-Time

ABOUT FESTIVAL FOODS:

We are a Wisconsin grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. We operate +40 full-service supermarkets across the state of Wisconsin.

At Festival, people are at the top of our list. You’ll see it in everything from our daily interactions to how we treat our guests – even in our extensive associate benefits and programs.

Job Title: Produce & Floral Senior Director

Reports To: Sr. V.P. of Fresh Foods

 

The Produce & Floral Senior Director leads the strategic direction, operational excellence, and performance of Festival’s Produce & Floral merchandising programs across all store locations. This role drives consistent execution, develops high-performing leaders, and supports market priorities to deliver strong results across the department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provides enterprise leadership for the Produce and Floral business, overseeing Produce & Floral Training and Execution Specialists and Buyers while developing department managers across all company store locations.
• Analyzes market trends, category performance, and guest insights to introduce new items and drive innovation & technology enhancements within Produce and Floral.
• Establishes, executes, and continuously improves standards for team performance, guest service, food safety, and in-store merchandising.
• Directs all purchasing, product selection, promotional strategy, and advertising plans to support profitable growth and market competitiveness.
• Oversees and ensures compliance with all food safety programs, maintaining the highest standards of quality, safety, and regulatory adherence.
• Manages everyday and seasonal assortments across all store locations, ensuring alignment with consumer demand, seasonal availability, and brand standards.
• Leads retail pricing strategy for Produce and Floral, including competitive price indexing, promotional pricing, and value positioning by market.
• Plans and executes advertising strategies by regional market in partnership with internal teams and external partners.
• Regularly evaluates the competitive landscape through market visits and analysis.
• Partners with Store Operations leadership to drive strong store execution, effective merchandising programs, and consistent guest experiences through regular store visits.
• Builds and maintains strategic supplier relationships, creating joint business plans that support quality, innovation, and profitable sales growth.
• Establishes and maintains quality standards for Produce and Floral, addressing opportunities related to product quality, sourcing, and presentation.
• Oversees departmental profitability, ensuring results align with the Annual Operating Plan and adjusting strategies as needed to meet financial goals.
• Leads annual forecasting, budgeting, and the development, compilation, and review of the Annual Operating Plan for Produce and Floral.
• Investigates and resolves escalated concerns related to product quality, quantity, and service to protect guest trust and brand integrity.
• Develops standard operating procedures (SOPs) and identifies training needs to support consistent execution and capability development across teams.
• Maintains deep industry knowledge, including seasonality of fresh produce & floral business, through participation in Produce and Floral events, supplier engagement, and visits to core growers to strengthen sourcing and supply chain insight.
• Regular, timely attendance in compliance with the work schedule, and adequate notice to find a replacement for occasional absences.
• Other duties as assigned.

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+ years of progressive leadership experience in a retail environment, including a minimum of 3 years leading Produce (preferred), with demonstrated success operating at the Director or Senior Director level.
• Strong knowledge of category management principles, including assortment strategy, pricing, promotion, and space optimization.
• Demonstrated understanding of market share dynamics and the ability to develop and execute strategies that positively impact competitive position and growth.
• Actively engaged in the Produce and/or Floral industry, including regular attendance at relevant industry events, conferences, and forums to stay current on trends, data, innovations, and best practices.
• Knowledge of business and management principles involved in strategic planning, quantitative analysis, resource allocation, human resources, leadership techniques, coordination of people and resources.
• Strong executive communication skills, including clear verbal and written communication, active listening, influence through negotiation, analytical problem solving, and decisive judgment.
• Proficient in Microsoft Office; Excel, Word, Outlook, OneNote.
• Monitoring and assessing performance of self, other individuals, or organizations to make improvements or take corrective action.

 

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands and work environment described below are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

• Spend time in stores as needed, being hands on with the Produce Departments, standing in place for long periods of time; walking in the store; bending, stooping and kneeling regularly.  Remainder of time spent in an office environment.

 

WORK SCHEDULE

The Produce & Floral Senior Director is a full-time, salaried position.  The work schedule will include days, evenings, weekends, and holidays as needed. 

• Ability to travel as needed, for competitive market analyses, industry events, store visits, conferences, and grower visits.

WHY YOU'LL LOVE IT HERE:

Associate Discount: Enjoy an industry-leading 15% off your grocery purchases for you and your immediate household!.

Weekly Pay & Premium Pay: Hourly associates are paid weekly, providing more frequent access to their funds. Part-time store associates are paid a $1 premium per hour on Sundays and select holidays. Hourly full-time store associates receive time and a half on Sundays and select holidays.

Two-Week Advanced Scheduling: Better Planning. Better Balance. We provide our associates with their schedules two weeks in advance, offering greater predictability & flexibility.

Vision & Dental Insurance: Part-time and full-time associates are eligible for vision insurance and two dental coverage options that are designed to fit your needs.

Support: Our associates receive support for their total well-being; including 3 weeks of paid parental leave, a fitness reimbursement program offering savings off of fitness membership fees; our EAP (Employee Assistance Program) and LEAPCare Care Coaches, which provide associates confidential care related to hospital visitation, conflict resolution, stress management, marriage or divorce, family issues and depression or anxiety.

Save for Your Future: Offering a 401(k), we’re proud to support our associates in planning for retirement. The 401(k) plan empowers associates to save a portion of their paychecks for retirement. Festival Foods has an annual discretionary match to help our associates reach their savings goals.




At Festival Foods we are committed to providing an environment of mutual respect where equal employment opportunities are available to all. We are dedicated to building a top-notch team of skilled, experienced and service-oriented associates. Festival Foods believes that an inclusive environment for teammates of all backgrounds and perspectives strengthens our ability to serve our guests and communities, as we seek to recruit, develop, and retain the most talented people.

Festival Foods will not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed recruitment Master Service Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement, Festival Foods shall reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of Festival Foods.

1724 Lawrence Drive

De Pere

WI

54115